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About us

A beautifully curated collection of brands and styles, a firm focus on client experience and a commitment to giving back – we are THE NOWHERE NATION.

A nation that is founded on the principle of luxury with soul, governed with integrity and ruled by beauty.

The brainchild of Nikki Holloway, the brand believes in bringing our clients a distinctive fusion of local and international influences so that they too can become global citizens of fashion themselves. 

Our mission is to connect not only great international brands with Australian customers but also to help tell their stories. Behind each brand are people that we personally have a relationship with and whose work we deeply believe in. 

Not only do we care about our brands, we care about helping others less fortunate than ourselves. We have a firm belief that we can Look Good, Do Good and that giving back should play an important role in our business. So that's why whenever you purchase a shoe in-store $1 will go towards our charity of our choice. At the moment we are championing Dress for Success Sydney. A foundation with a mission to empower women experiencing difficulties in achieving self-sufficiency and financial freedom. We believe heavily in women supporting women and promoting each other’s growth towards achieving independence!

We also now donate $1 from every online order to a charity of your choosing (from 3 preselected charities) at checkout. To find out more about our Look Good, Do Good online initiative, partnering with i=Change head here.