The Nowhere Nation


A beautifully curated collection of designers and styles, a firm focus on client experience and a commitment to giving back.

A nation that is founded on the principle of luxury with soul, governed with integrity and ruled by beauty.

Our Founder

The brainchild of Nikki Holloway, the brand believes in bringing our clients a distinctive fusion of local and international influences so that they too can become global citizens of fashion themselves. 

"Being a die-hard shoe lover, I created The Nowhere Nation out of my own desire for uniquely designed shoes that still fell under top Designer Brand prices. 

Whenever I would travel to Europe I was always amazed at how playful and different footwear was over there. The colours, embellishments and special detailing were just some of the things that I found were lacking in the Australian Market. Pair that with unrivalled, generations old manufacturing techniques and I knew I wanted to bring these shoes to Australian women. 

My mission is to connect not only great international brands with Australian customers but also to help tell their stories. Behind each brand are people that I personally have a relationship with and whose work we deeply believe in."

Our mission to Give back

Not only do we care about our brands, we care about helping others less fortunate than ourselves. We have a firm belief that we can Look Good, Do Good and that giving back should play an important role in our business. So that's why whenever you purchase a shoe in-store $1 will go towards our charity of our choice. At the moment we are championing Dress for Success Sydney. A foundation with a mission to empower women experiencing difficulties in achieving self-sufficiency and financial freedom. We believe heavily in women supporting women and promoting each other’s growth towards achieving independence!

We also now donate $1 from every online order to a charity of your choosing (from 3 preselected charities) at checkout. To find out more about our Look Good, Do Good online initiative, partnering with i=Change head here.